The North Carolina Baby Love Program was implemented in 1987 to reduce the state’s high infant mortality rate by improving access to healthcare and the service delivery system for low-income pregnant women and children. Services are targeted to the Medicaid client but all pregnant and postpartum women are eligible for these services.

Maternal Care Coordination Program (MCC) is staffed by nurses, social workers and paraprofessionals who help pregnant women and new mothers work on concerns that may affect the baby's health.  This program can provide assistance in applying for Medicaid and health insurance coverage for other children, referrals to community resources and agencies for housing, school, transportation, child care etc.  No matter where you receive prenatal care, you can sign up for the Maternity Care Coordination Program.  For more information contact Sharon Roehl at (252) 862-4054.